RIVAGE — Capsule Lookbook for SS25

Industry: Women’s Fashion / Capsule Collection
Date: March 2025

What we did:
• Art direction for lookbook shoot
• Location scouting & visual concept
• Social-first content (Instagram + website banners)
• Color grading & visual identity guidance

Visual style:
Coastal minimalism with a muted palette, strong silhouettes, and natural movement. The focus was on effortless elegance and timeless strength in feminine forms.

Results:
• Increased web session duration by 70%
• Brand featured in two online fashion editorials
• Collection sold out within 3 weeks

Founder Quote:
“The visuals truly reflected the essence of RIVAGE — quiet power and grace. It felt cinematic, yet personal.” — Élodie, Founder

Note:
Images presented as conceptual portfolio work.