Case Study: Personal Brand Growth for Fashion Stylist — Olivia M.

Platform: Instagram + Pinterest
Services: Personal styling, wardrobe consulting, seasonal lookbooks
Goal: Build a strong personal brand, attract high-end clients, and grow visibility through social media

🔍 Challenges Before:
Inconsistent feed with no visual identity
No content plan or brand voice
Low engagement: ~200 likes per post, 0-1 DMs per week
Pinterest not used at all

✅ What We Did:
Created a cohesive brand aesthetic (editorial-inspired visuals, muted tones)

Developed a monthly content strategy: style tips, behind-the-scenes, client transformations, trend commentary

Scheduled bi-weekly Reels: “Get Ready with Me,” “3 Ways to Style,” and wardrobe edits

Launched a Pinterest account with stylized pins and optimized boards

Designed branded Instagram Highlights + Link-in-bio page for booking

📈 Results After 45 Days:
+2,400 new Instagram followers

Reels averaged 18.5K views — one reached 62K

Pinterest impressions: 135K/month

9 new client inquiries (3 premium packages booked)

3 brand collaborations initiated through IG DMs

💬 Client Testimonial:
“This is the first time I feel like my brand reflects me. Clients now tell me they chose me because my page ‘feels like Vogue.’ That’s exactly the vibe I wanted!”
— Olivia M., Fashion Stylist