Social Launch for Local Coffee Shop — Brew & Bloom

Platforms: Instagram, Facebook, TikTok
Specialty: Artisan coffee, pastries, cozy interior, seasonal drinks
Goal: Establish a recognizable online presence and drive foot traffic from locals and weekend tourists

🔍 Starting Point:
No active social media accounts

No professional photos or content plan

Zero brand awareness outside of neighborhood walk-ins

✅ What We Did:
Created and launched Instagram, Facebook, and TikTok from scratch

Developed a cohesive visual identity (earthy tones, warm textures, latte art close-ups)

Planned and executed content shoots: menu highlights, interior vibes, barista moments, customer features

Published weekly Reels and TikToks: drink pours, behind-the-scenes, seasonal specials, trending sounds

Designed and scheduled Stories + cross-posting to Facebook

Set up Highlights: Menu, Hours, Events, Reviews

📈 Results After 7 Weeks:
+1,400 organic followers on Instagram

TikTok video “Cinnamon Latte Pour” hit 34.7K views

25% increase in foot traffic during weekends

Featured in a local “Top 5 Cafés to Try” list

Customers started tagging the café in UGC daily

DM inquiries for event rentals and collabs

💬 Client Testimonial:
“The branding feels so us — cozy, creative, and fresh. We never imagined this much buzz would come from just a few videos. Customers now say, ‘We found you on TikTok!’”
— Ethan & Priya, Brew & Bloom Owners