Local Italian Café — Trattoria Roma

Platform: Instagram (from scratch) + Google Business Profile
Specialty: Fresh pasta, espresso, cozy ambiance
Goal: Build an online presence from the ground up and increase foot traffic from locals and tourists

🔍 Starting Point:
No Instagram account

No visual content or brand identity

Little online presence aside from outdated Google listing

Word-of-mouth marketing only, mostly local regulars

✅ What We Did:
Created and launched a branded Instagram account with a warm, rustic aesthetic

Scheduled weekly content: signature dishes, behind-the-scenes in the kitchen, customer reactions, chef intros

Designed and published Reels: pasta-making, latte art, seasonal specials

Revamped Google Business profile with optimized copy, photos, updated hours & menu

Ran a local awareness campaign with geotargeted Instagram ads

📈 Results After 6 Weeks:
+1,700 local followers (starting from 0)

3 viral Reels, one pasta video reached 24K views

30% increase in walk-ins, especially during lunch

+40 new Google reviews in 45 days

Sold out their weekend brunch special twice

Received an invitation to Charleston Foodie Crawl

💬 Client Testimonial:
“We didn’t think Instagram could make such a difference for a small café. But now, people walk in saying, ‘We saw your pasta on Reels!’ Thank you for putting us on the map.”
— Giulia R., Owner of Trattoria Roma