Case Study: Social Media Launch for Norby Painting

Platforms: Instagram, TikTok, Facebook
Location: Charlotte, NC
Specialty: Interior & exterior painting, cabinets, decks
Goal: Establish an online presence, build local trust, and attract new clients through visual storytelling

🔍 Starting Point:
No social media accounts or visual content

All clients from word of mouth and referrals

No branded imagery or documentation of completed projects

✅ What We Did:
Launched and branded Instagram, Facebook, and TikTok from scratch

Developed a content strategy focused on real transformations:
→ Before & after painting projects
→ Day-in-the-life videos of the crew
→ Client reactions and testimonials
→ Painting tips & behind-the-scenes shots

Introduced short-form video content: Reels and TikToks with trending sounds and text overlays

Designed Highlights for services, FAQs, and past jobs

Cross-posted content across platforms to ensure local visibility

📈 Results in the First Month:
Consistent local engagement through posts, stories, and comments

Increased brand visibility across Charlotte and surrounding areas

Inquiries started coming in directly through Instagram and Facebook DMs