Case Study: Social Growth & Lead Generation for Roofing Company — Triumph Roofing

Platform: Instagram + Facebook
Specialty: Residential roofing, storm damage repair, gutter installation
Goal: Build credibility online, grow local reach, and generate inbound leads

🔍 Before:
100 followers on Instagram

Inactive Facebook page

Only 2–3 posts per month

No story content, 0 engagement, no inbound inquiries

✅ What We Did:
Audited and rebranded their social media with a clean, trust-focused aesthetic

Set up a consistent content plan: before/after projects, team in action, client reviews, safety practices

Filmed short-form video content (Reels & Stories): drone shots, roof walkthroughs, time-lapses

Added trust-building features: service highlights, FAQs, insurance support breakdown

Cross-posted content to Facebook with boosted posts for local targeting

📈 Results After 50 Days:
Instagram: +600 organic followers

Engagement rate up by 620%

7 inbound leads via DMs and story replies

One before/after video reached 5K views

Booked 2 new roofing inspections through social media

💬 Client Testimonial:
“We never expected to get real leads through Instagram. Our page now looks professional, and clients tell us they feel confident working with us because of what they see online.”
— Yuriy K., Owner of Triumph Roofing