Case Study: Instagram Growth for Kristina M., Makeup & Brow Artist

Platform: Instagram
Services: Makeup, Bridal Trials
Goal: Increase bookings and boost Instagram visibility

🔍 Initial Challenges:
Inconsistent posting

Limited video content (mostly photos of past work)

Low engagement and only 1–2 client inquiries per week

1,200 followers with ~150 reach per post

✅ Our Strategy:
Developed a branded visual identity and custom post templates

Created a content plan focused on beauty triggers: transformations, reactions, tips

Produced and edited 8 Reels with voiceover

Added interactive Stories: polls, before/afters, testimonials

Highlighted key info: services, pricing, location, client feedback

📈 Results After 1 Month:
+1,600 new followers

4 viral Reels (one reached 35.2K views)

8–10 client inquiries weekly

Post reach increased by 430%

2 clients booked directly through Stories

💬 Client Testimonial:
“I’m honestly blown away! Just a few days after the Reels went live, I started getting DMs like ‘Where are you located? I need this!’ It’s the first time my Instagram actually brought me real clients. Thank you!”
— Kristina M.